Gym membership statistics at a glance
Gym membership statistics in 2024 show a market that is still expanding, but with real differences in how people join, pay, and use fitness clubs.
A record 77 million Americans were members of a gym, studio, or other fitness facility in 2024, and nearly 96 million people used fitness facilities when non-member users were included (HFA 2025 US Health & Fitness Consumer Report).
Table of contents
- Gym membership statistics at a glance
- Big numbers shaping the U.S. fitness market
- What membership growth says about demand
- How much gym members pay
- Usage, visits, and workout frequency
- What major operators reveal about the industry
- What the data suggests about gym membership trends
Big numbers shaping the U.S. fitness market
Fast facts
- 77 million members in 2024 means 25% of Americans age 6 and older belonged to a gym, studio, or other fitness facility (HFA 2025 US Health & Fitness Consumer Report).
- Nearly 96 million total users represented 31.0% of Americans age 6 and older in 2024 when non-member users are counted (HFA 2025 US Health & Fitness Consumer Report).
- U.S. fitness facility membership increased 20% between 2019 and 2024 (HFA 2025 US Health & Fitness Consumer Report).
- U.S. fitness facility memberships hit an all-time high of 72.9 million in 2023 and then grew 5.8% year over year (HFA 2024 U.S. Health & Fitness Consumer Report).
- The number of U.S. fitness facility users grew 9.7% in 2023 (HFA 2024 U.S. Health & Fitness Consumer Report).
Why this matters
The headline numbers show a category that is not just surviving after the pandemic era. It is broad enough to include both members and casual users, and the gap between those two groups is itself informative.
If 77 million are members but 96 million use facilities, then a meaningful share of demand is coming from people who participate without being counted as standard members. That is important for operators because usage is larger than the classic membership base suggests (HFA 2025 US Health & Fitness Consumer Report).
What membership growth says about demand
One of the clearest takeaways from the dataset is that gym membership growth has not been a one-year anomaly. It has compounded over multiple years and across different business models.
| Metric | Year | Value | Source |
|---|---|---|---|
| U.S. fitness facility members | 2023 | 72.9 million | HFA 2024 U.S. Health & Fitness Consumer Report |
| U.S. fitness facility members | 2024 | 77 million | HFA 2025 US Health & Fitness Consumer Report |
| U.S. fitness facility users | 2024 | nearly 96 million | HFA 2025 US Health & Fitness Consumer Report |
| U.S. facility membership growth | 2019 to 2024 | 20% | HFA 2025 US Health & Fitness Consumer Report |
| U.S. facility membership growth | 2023 | 5.8% year over year | HFA 2024 U.S. Health & Fitness Consumer Report |
| U.S. facility user growth | 2023 | 9.7% year over year | HFA 2024 U.S. Health & Fitness Consumer Report |
The comparison shows two useful signals:
- Membership is growing steadily, not just bouncing around a flat base.
- Usage is growing faster than membership in some periods, which suggests broader participation beyond the core member set.
Key takeaway
A 20% increase from 2019 to 2024 means the market has added meaningful volume even after a turbulent period for gyms and fitness clubs (HFA 2025 US Health & Fitness Consumer Report). That is a large enough change to matter for operators, landlords, and consumers alike.
Membership concentration is still high
The HFA data also makes clear that gym usage is concentrated among a substantial but not universal slice of the population. 25% of Americans age 6 and older were members in 2024, while 31.0% were users when non-members are included (HFA 2025 US Health & Fitness Consumer Report).
That spread matters because it shows the market is not only about signed-up members. There is a wider halo of people entering the gym ecosystem through classes, guest visits, pay-per-use access, or other non-traditional paths captured in facility-user counts.
How much gym members pay
Price is one of the clearest dividing lines in the gym market. The dataset points to an industry where many members still pay relatively low monthly dues, even as premium operators grow.
- Average monthly fitness facility dues in the U.S. rose 9% in 2023 to $65 per month (HFA 2024 U.S. Health & Fitness Consumer Report).
- Almost 67% of fitness facility members paid less than $50 per month for dues in 2023 (HFA 2024 U.S. Health & Fitness Consumer Report).
- Higher-end facilities charging $100 or more per month grew membership 7.9% from 2022 to 2023 (HFA 2024 U.S. Health & Fitness Consumer Report).
Price tiers tell a clear story
The market is split between value-driven clubs and more expensive facilities that are still finding members.
| Price or segment | Statistic | Source |
|---|---|---|
| Average monthly dues | $65 per month in 2023 | HFA 2024 U.S. Health & Fitness Consumer Report |
| Members paying under $50 | almost 67% | HFA 2024 U.S. Health & Fitness Consumer Report |
| Facilities charging $100+ | membership up 7.9% from 2022 to 2023 | HFA 2024 U.S. Health & Fitness Consumer Report |
The data suggests that affordability remains central to broad participation, but premium offerings are not stuck. The 7.9% growth in higher-end facilities points to demand for clubs that can justify a bigger monthly bill through amenities, brand, or experience (HFA 2024 U.S. Health & Fitness Consumer Report).
Why the dues numbers matter
The fact that nearly two-thirds of members pay under $50 per month suggests a very large value segment. At the same time, the rise in average dues to $65 shows pricing power has not disappeared (HFA 2024 U.S. Health & Fitness Consumer Report). That combination indicates a market that is both mass and stratified.
Usage, visits, and workout frequency
Gym membership does not tell the whole story. How often people visit and how frequently they work out gives a better picture of real engagement.
At a glance
- Planet Fitness members completed more than 600 million workouts in 2024 (Planet Fitness 2024 annual report).
- Those workouts were up more than 9% from 2023 (Planet Fitness 2024 annual report).
- About 40% of Planet Fitness members used clubs in a 30-day period in 2024 (Planet Fitness 2024 annual report).
- Planet Fitness members worked out nearly 6.5 times per month in 2024 (Planet Fitness 2024 annual report).
- In 2023, Planet Fitness members worked out about 6 times per month (Planet Fitness 2024 annual report).
- The proportion of members visiting 4 or more times a month increased by 120 basis points in 2024 at The Gym Group (The Gym Group 2024 full-year results).
What the usage data implies
The Planet Fitness numbers show strong frequency at scale. More than 600 million workouts is a large total even before you consider the chain’s size, and a monthly workout average near 6.5 times points to habitual use rather than one-off membership signups (Planet Fitness 2024 annual report).
The 40% 30-day usage figure is especially useful because it shows activity is not evenly spread. Many members are active, but a meaningful share may be less frequent users. That kind of usage spread is normal in large systems, yet it remains important for retention strategy and service design (Planet Fitness 2024 annual report).
Membership is only valuable when it is used
The data from multiple operators supports the same basic idea: usage quality matters alongside headcount. A club with strong member counts but weak visit frequency is less healthy than one with smaller but more consistent engagement. That is why the workout-frequency metrics are so useful for interpreting the membership totals.
What major operators reveal about the industry
Large chains help show how membership trends translate into revenue, scale, and operating leverage. The dataset includes several operators with different models, which makes the comparison especially useful.
Planet Fitness: scale and recurring demand
Planet Fitness ended 2024 with 19.7 million members and added more than 1 million net new members during the year (Planet Fitness 2024 annual report).
It also generated $1.2 billion in total revenue in 2024, up 10.3% over 2023, while adjusted EBITDA reached $487.7 million, up 12.0% (Planet Fitness 2024 annual report). Adjusted diluted EPS was $2.59 in 2024 versus $2.24 in the prior year (Planet Fitness 2024 annual report).
The club base expanded too:
- Planet Fitness opened 150 new locations in 2024 (Planet Fitness 2024 annual report).
- It had 2,722 clubs at the end of 2024 (Planet Fitness 2024 annual report).
- Total clubs increased from 2,575 in 2023 to 2,722 in 2024 (Planet Fitness investor presentation).
- Corporate-owned clubs increased from 256 to 277 (Planet Fitness investor presentation).
- Franchised clubs increased from 2,319 to 2,445 (Planet Fitness investor presentation).
Its business model remains notably recurring: about 90% of corporate-owned club and franchise revenues were recurring revenue streams in 2024 (Planet Fitness 2024 annual report). That recurring mix helps explain why membership growth, revenue growth, and adjusted EBITDA growth can move together.
A few more Planet Fitness figures stand out:
- PF Black Card penetration rose from 61% in 2020 to 64% in 2024 (Planet Fitness 2024 annual report).
- Average monthly dues per member rose from $17.01 in 2020 to $19.01 in 2024 (Planet Fitness 2024 annual report).
- At the end of 2024, about 7% of Americans over age 14 were Planet Fitness members (Planet Fitness 2024 annual report).
The Gym Group: smaller base, steady operating progress
The Gym Group recorded L226.3 million in revenue in 2024, up 11% from L204.0 million in 2023 (The Gym Group 2024 full-year results).
It closed 2024 with 891,000 members, up from 850,000 in 2023, and average members reached 906,000 versus 872,000 in 2023 (The Gym Group 2024 full-year results).
Other operating figures were equally important:
- ARPMM rose 7% to L20.81 in 2024 from L19.50 in 2023 (The Gym Group 2024 full-year results).
- The company opened 12 new sites in 2024 and ended the year with 245 total sites (The Gym Group 2024 full-year results).
- Net debt improved to L61.3 million from L66.4 million at 31 December 2023 (The Gym Group 2024 full-year results).
- Group Adjusted EBITDA Less Normalised Rent increased to L47.7 million from L38.5 million (The Gym Group 2024 full-year results).
- Mature-site ROIC reached 25% in 2024, up from 21% in 2023 (The Gym Group 2024 full-year results).
- Free cash flow generated in 2024 was L37.5 million versus L27.0 million in 2023 (The Gym Group 2024 full-year results).
The company also reported 93% member satisfaction in 2024, with 57% rating it 5 out of 5 (The Gym Group 2024 full-year results). That is a useful reminder that satisfaction and operating performance often move together when clubs keep improving their offer.
Xponential Fitness: franchise growth at speed
Xponential Fitness had about 813,000 members at year-end 2024, including approximately 742,000 actively paying members on recurring membership packages (Xponential Fitness 2024 results; Xponential Fitness 2024 annual report).
The company sold 400 franchise licenses and opened 464 gross new studios in 2024 (Xponential Fitness 2024 results). Revenue reached $320.3 million, and system-wide sales were $464.7 million in Q4 2024, up 21% year over year (Xponential Fitness 2024 results).
Its quarterly AUV run rate was $668,000 in Q4 2024, up 9% year over year (Xponential Fitness 2024 results). That kind of growth profile is different from a large-box gym, but it still helps explain how the broader fitness market can expand through franchise concepts and niche studio brands.
Life Time: premium membership economics
Life Time shows what premium membership economics can look like at scale.
- Center memberships reached 812,062 at 31 December 2024, up from 763,216 at 31 December 2023 (Life Time 2024 annual report).
- Center memberships grew 6.4% year over year at year-end 2024 (Life Time 2024 annual report).
- Average revenue per center membership rose to $3,160 in 2024 from $2,810 in 2023 and $2,528 in 2022 (Life Time 2024 annual report).
- Total club visits exceeded 114 million in 2024, up from 103 million in 2023 and 86 million in 2022 (Life Time 2024 annual report).
- Average visits per membership reached 143 in 2024 (Life Time 2024 annual report).
- Total Center revenue reached $2.547 billion in 2024, up from $2.154 billion in 2023 and $1.770 billion in 2022 (Life Time 2024 annual report).
- Membership dues and enrollment fees were $1.854 billion in 2024 (Life Time 2024 annual report).
- In-center revenue was $692.7 million in 2024 (Life Time 2024 annual report).
- Total revenue increased by $404.4 million in 2024 versus 2023 (Life Time 2024 annual report).
Life Time’s numbers are a strong example of a premium model where membership count, visit volume, and revenue per member can all rise together.
What the data suggests about gym membership trends
The strongest pattern in the dataset is that gym membership is becoming both broader and more segmented.
Three trends stand out
- The market is still expanding. U.S. membership climbed to 77 million in 2024, with nearly 96 million total users (HFA 2025 US Health & Fitness Consumer Report).
- Usage is rising along with membership. Planet Fitness logged more than 600 million workouts in 2024, while Life Time topped 114 million club visits (Planet Fitness 2024 annual report; Life Time 2024 annual report).
- The pricing ladder is wide. Almost 67% of members still pay under $50 per month, but higher-end clubs charging $100+ are also growing (HFA 2024 U.S. Health & Fitness Consumer Report).
The market is not moving in one direction only
The dataset does not show one simple story like “all gyms are getting more expensive” or “all members are using clubs less.” Instead, it shows several layers operating at once:
- Value gyms are keeping the market accessible.
- Premium operators are increasing revenue per member.
- Franchise and studio models are scaling quickly.
- Recurring revenue remains central to the business model.
That makes gym membership statistics especially useful for reading the industry as a whole. The same market can support low monthly dues, premium memberships, franchise expansion, and high-usage clubs at the same time.
A final data point worth keeping in mind
The most useful single comparison may be this: U.S. membership was 77 million in 2024, but total users were nearly 96 million (HFA 2025 US Health & Fitness Consumer Report). That gap shows the gym economy is larger than the classic member count implies, and it is still evolving around who uses facilities, how often they go, and what they pay.